
This poster is done in response to the new army recruitment ads that are being shown at the moment.
The ads are targeting young people who are used to gaming and using technology.
If you havent seen them check them out
here .
If you've played call of duty or any other war game you'll see the similarities strait up.
The recruitment "stores" are geared towards the same demographic. they almost look like gaming centres!
By presenting army duty as something where u can "prove your smarts" , these ads are basically bullshitting us. Army duty is where u learn to become a killing machine. Army vets suffer deep trauma, even more so when the reasons theyre fighting are not what they've been told.
So this poster is basically saying: don't think you're going to join the army to stop terrorism, because by joining, you're prolonging the already deep rooted problem.